Yes you might say that is going to be impossible, but you must try.
Your business will depend on selling sales or services and you won’t be able to plan without some idea of how much you will sell month by month for the first year and then quarter on quarter for at least the next two years.
Firstly what basis have you got for your sales forecasting?
Your sales force is the front line of your business and it’s their skills which will give you a healthy number of contracts and sales.
Experience has shown that salespeople often feel they stand alone within an organisation but it is imperative that the management ensure that they are an integral part of the business.
Many years ago while working with a marketing agency as Financial Accountant it became apparent that there were issues with project costs and sales being married up.